Bien'Ici Receives €23 Million Investment from its Agent Members

February 10, 2021
Share this Post: 

The French agent-owned property portal Bien'Ici has announced that it has received an investment of €23 million from its agent members to further digitise its product. Founded in 2015 to be an independent real estate portal, Bien'Ici is owned by The National Federation De L'Immobilier (FNAIM) which is the agent association of France. Unlike fellow agent-owned property portal OnTheMarket, Bien'Ici is not a public company and must go to its members for investment.

According to local agent publication l'Agence, the portal is currently the third largest portal in the country having recorded 110 million visits in 2020, an increase of 30% on the previous year. Company CEO David Benbassat told l'Agence that the aim of this latest round of member investment is to make the portal the leading platform in the country in 3 years by developing new functionalities, hiring new talent, spending on marketing and brand awareness as well as looking at external growth opportunities.

The portal was the first to introduce French property hunters the possibility of searching for their new home by a region's internet connectivity back in November and the portal that rejects the 'Uberization' of the estate agent profession will be looking to come up with more innovation to challenge the likes of Axel Springer-owned SeLoger and Adevinta-owned Leboncoin.

February 10, 2021
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Rightmove Opt 1
Rightmove Appoints Former Just Eat MD, Matthew Bushby as Its New CMO

British market leader Rightmove has announced the appointment of Matthew Bushby as its new Chief Marketing Officer. Bushby joins the...

Read More
Shutterstock 603344765
Casai Merges with Fellow LatAm Short Term Rentals Specialist Nomah After Job Losses

The Mexican short-term rentals marketplace operator Casai has merged with its Brazilian counterpart Nomah. Existing investors including a16z and Monashees...

Read More
Shutterstock 147091049
REA India Sidesteps Agents with Country's First User Subscription Service - 'Housing Premium'

The REA India-owned real estate portal Housing.com has announced the launch of a new user subscription service that aims to...

Read More
Boligportal
North Media Posts Q2 Financial Results—BoligPortal on Track

North Media, the media group and operator of Danish Portal BoligPortal, released its Q2 2022 financial report, with results "as...

Read More

Editor's Pick