Blueground Acquires Furnished Housing Platform, Nestpick

Blueground, which claims to be the largest global operator of furnished rentals for 30+ day stays, has announced the acquisition of Nestpick, a global platform for monthly furnished housing.

This acquisition paves the way for Blueground's, invite-only Partner Network of pre-vetted, third-party furnished apartment providers and their units. According to a press release, the number of units in Blueground's network currently stands at around 18,000 with a goal to reach 50,000 units by 2024.

“Blueground has been building the future of living over the last decade with the goal of not only becoming the largest, curated global network for 30+ day stays, but also supporting people in their journey to find and book high quality, furnished rentals to explore the world easily,” says Alex Chatzieleftheriou, CEO and Co-founder, Blueground.

“We are thrilled to welcome the Nestpick team to Blueground as we look forward to further developing the Partner Network
and improving the rental experience for the 30+ day sector.”

Nestpick is a digital platform connecting individuals seeking furnished rentals for 30+ days to properties worldwide. The company claims to have had over 20 million users and generated $80 million in gross booking value in 2022. Blueground plans to utilize Nestpick's technology and expertise to establish its Partner Network and expand its business beyond managed properties.

Founded a decade ago, Blueground aims to provide a settled and home-like experience for individuals and corporate clients.

The apartments will be available in existing Blueground markets and new strategic markets. Nestpick currently collaborates with 120 professional operators in the 30+ day sector, offering connections to nearly 40,000 listings globally. Selected partners, including Kasa and Placemakr, will transition to the Partner Network, meeting Blueground's criteria for quality furnished rentals.

The Partner Network will be featured on Blueground's website, allowing travellers to easily find trusted, high-quality furnished rentals for monthly stays.

In addition to benefiting Blueground's guests, providers joining the Partner Network will gain increased visibility and access to Blueground's global audience, as well as attractive commissions. They will also have access to Blueground's operations expertise, such as marketing, photography, cleaning services, on-the-ground teams, customer service, background checks, and insurance.

Nestpick, established in 2016, will continue operating independently under Aycan Özcan's leadership. Omer Kucukdere, Nestpick's CEO, will join Blueground as VP of the Partner Network, contributing his marketplace business expertise to support the growth and expansion of the Partner Network.

Blueground's acquisition of Nestpick marks its third acquisition in the past year, following Tabas, a Brazilian PropTech startup, and Travelers Haven, an on-demand furnished rental company.

Watch our interview with Nestpick CEO Omer Kucukdere from 2021 (below)