Daft Introduces New Tool for First Time Buyers to Calculate Their Budgets

December 1, 2020
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The market-leading Irish property portal Daft.ie has introduced a new tool designed to let first-time buyers calculate their home buying budget. According to the portal's own research, some 55% of first-time buyers don't have an accurate idea of what they can afford to spend on their first house which can lead to a lot of poor quality leads to estate agents as these users contact agents about houses that may not be in within their financial reach.

Daft's new tool asks a series of questions to determine what the acquisitive power of the respondent is and whether they are likely to be approved for a mortgage. The tool is housed in its own section of the website rather than adjacent to property listings and has been built on feedback from a previous iteration that was used by some 30,000 users.

Paul Monahan of Daft Mortgages, said; “At Daft our mission is to empower people with information so they can make smart property purchases. Establishing a budget and getting a mortgage are difficult parts of the buying journey. Daft Mortgages are going to make this easier, starting with the Buying Budget calculator so our users can be more informed and one step closer to their perfect home”.

Daft's latest tool is clearly a move in line with the trend to move towards transactions without stepping on agents' toes. The portal has partnered with a bank and two mortgage brokers who will be in line to contact users if they select the option of receiving a call-back once the questions are filled in.

December 1, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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