Fotocasa Introduces Seal of Approval for Agents in Spain

October 6, 2023
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Fotocasa has introduced a 'real estate seal of quality' for agents to show off their credentials—the first real estate portal to launch a certification of this type.

Fotocasa has awarded the certification to 600 pre-selected agents to take part in an initial test of the "sello de calidad", which recognizes the best companies in the sector and the good work carried out by the real estate agencies that have obtained it.

The seal exists to reassure buyers and sellers whether a particular agent is trusted by the portal—and is only given to agencies that pass a thorough selection process driven by Fotocasa.

The qualification process requires employees and real estate advisors to complete specialized courses on the workings of the real estate market, ensuring they are up to date with the latest trends and regulations, thus offering high-quality service and expert advice to clients—while a code of ethics must also be signed.

The seal is renewed annually, thereby requiring recipients

Pere Quintana, Marketing Director at Fotocasa, said:

"At Fotocasa, one of our great challenges has always been to help the real estate sector become professional.

"After the consolidation of initiatives such as the Fotocasa Pro Academy, where more than 20,000 real estate agents are trained annually, we promoted the creation of this Fotocasa Quality Seal , which recognizes those who do excellent work. Thus, in addition, we help our users identify trusted real estate agencies." [translated from Spanish]

 

It has been a year of innovation for Adevinta-owned Fotocasa. In March, the company introduced a landlord insurance product via a partnership with Grupo Mutua as well as adding a customer-focused "save your favourites" option to its app and website.

Fotocasa is Spain's number two portal, behind dominant market leader Idealista:

October 6, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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