Fotocasa Debuts New Portal for Investors

November 5, 2021
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Spanish property portal Fotocasa has launched a new information product aimed at real estate investors.

It claims to be the first portal in Spain that allows real estate investors to customise their preferences to find the best market opportunities

The Fotocasa Inversión product uses Big Data technology to facilitate decision-making for users, displaying gross profitability or the monthly rent that can be obtained from the assets, and providing information for users to make the best investment decisions.

María Matos, Director of Studies and Fotocasa spokesperson, said: “Housing has established itself as one of the most profitable financial products in recent years. In 2020, the profitability of housing reached the highest level in the last 10 years, standing at 6.8%. Thus, investors see housing as an attractive and profitable asset in the long term, far above any other financial product.”

The launch of Fotocasa Inversión has come about from the needs of small investors who bet on housing as an investment safe haven. The company says it uses the most advanced data technology and artificial intelligence in real estate from urbanData Analytics, together with Fotocasa's real estate offering, to help investors discover the best investment opportunities and help them make decisions.

The portal also shows the sociodemographic context of the neighbourhood alongside market information to help investors select real estate according to their preferences.

In June 2021, the content-focused portal launched a new platform for its non-listing content.

In separate news Adevinta, the parent company of Fotocasa, has announced it will be changing its financial reporting structure from Q3 2021.

It has identified France, Mobile.de, European Markets, International Markets and Headquarters and Others as operating segments based on its internal reporting structure.

The change will reflect how the operating results will be reviewed and managed, and how performance will be assessed by Group Management, and following Adevinta’s acquisition of the eBay Classifieds business.

Adevinta operates digital marketplaces in 16 countries, providing technology-based services to connect buyers with sellers and to facilitate transactions, from job offers to real estate, cars, consumer goods and more. Its portfolio spans more than 40 digital brands, covering one billion people and attracting approximately three billion average monthly visits.

November 5, 2021
Andrew is an experienced media and content professional, with extensive publishing experiences throughout Southeast Asia and in the United Kingdom. He has worked on the editorial and content operations for property portals including PropertyGuru and Juwai. He was also the Publishing Director for the Thai language edition of BusinessWeek magazine.

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