Frederic Chauvire is the new General Manager of SAP France

February 26, 2020
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SAP has announced the appointment of Frédéric Chauviré as General Manager of SAP France, effective as of February 3rd. Frédéric Chauviré is the head of the Management Committee of SAP France and reports to Brian Duffy, President EMEA North of SAP. 

Frédéric joins the executive committee of the SAP Group in France chaired by Gérald Karsenti, President of SAP France.

Frédéric Chauviré will lead the activity of the 5th commercial subsidiary of SAP, the largest enterprise software publisher in the world. Its mission will be to strengthen synergies with customers in their major challenges of digital transformation, including experience management, intelligent expenditure management, reduction of their environmental footprint, and more. It also has innovation goals focused on artificial intelligence, big data, blockchain, and the like via its advanced technologies and its SAP Labs R&D centers, alongside its startup accelerator SAP.iO, based in France.

Frédéric was previously Senior Vice President EMEA North General Business Sales within the very successful SME and Partner organization of SAP. He has almost 20 years of experience in the enterprise software sector, including ten years with Oracle. In 2010, he joined SAP in Ireland and supported the development of sales and the Inside sales function in UK & Ireland and in EMEA as Inside Sales Director for the SAP UK & Ireland subsidiary, then Head of Commercial Sales, EMEA. From 2014 onwards, he launched the transformation of SME sales channels as Vice President for the EMEA mid-market region, an initiative he successfully piloted.

The year 2020 represents for us the opportunity to adopt new business models to ensure the success and continued growth of SAP. I am delighted with the appointment of Frédéric as Managing Director of SAP France. His talent and leadership are precious assets for the French subsidiary, all of its employees, as well as for our customers and partners.

Brian Duffy, President, EMEA North, SAP

Frédéric Chauviré, 44, has a master's degree in Entrepreneurship from the EM Normandie Business School (2000).

Gérald Karsenti in his attributions as President of SAP France will be in charge among other missions: 

  • To continue SAP's action strategy with a view to strengthening brand awareness on the French market;
  • Relationships with the leaders of the publisher's client companies and strategic partnerships with the entire SAP ecosystem;
  • Develop talent within the French subsidiary;
  • Supervise cross-functional programs at the French subsidiary, such as gender equality or the integration of talent with disabilities.
February 26, 2020

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