SeLoger CEO joins Mister Menuiserie Group as New Group Managing Partner

March 2, 2021
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Two-time CEO of SeLoger Group, Bertrand Gstalder, has joined Mister Menuiserie Group, a leading digital distribution company for home equipment. With the addition of Gstalder and his deep experience in the real estate industry, Mister Menuiserie Group hopes to expand its growth throughout France and Europe. 

Joining Emin Alaca, Mister Menuiserie Group’s founder, Gstalder is taking the position of Group Managing Partner. Mister Menuiserie Group is a brand under Mister Carpentry Group that develops and distributes specially made equipment for houses, like land delamination, gates, windows, interior and exterior fittings, and sun protection. The group already has support from IDI, an investment company that is aiding in the group’s international expansion. 

On his appointment, Gstalder posted on his LinkedIn account:

“After 8 wonderful years within the SeLoger Group, and convinced of the innovative model of the Mister Menuiserie Group, I am very enthusiastic about the idea of ​​joining Emin in this new adventure to grow this digital nugget and contribute to the ideal habitat French, and soon Europeans. Happy with this return to entrepreneurship, I am attached to the spirit that drives the employees of Mister Menuiserie: conquest, the desire for transparency and simplicity, digital as a superpower.”

Emin Alaca, President and Founder of the Mister Menuiserie Group, said:

“A decade of adventures, passion, and encounters. A decade of relentless construction, success, and questioning. A decade that we have not seen pass, and which has allowed us to experience a new model, in a universe that many believed already mature. It is the respect for expertise and knowledge of the profession that has carried us all these years. It was therefore obvious to me that to support our growth and the ambitious vision of the group, the experienced personality, visionary in many areas, that I recognized in Bertrand, was one of the keys to our future success.”

Julien Bentz, Managing Partner of IDI, said:

“We share common entrepreneurial values ​​with Emin Alaca and very strong ambitions for the Mister Menuiserie Group. We are happy and proud to have convinced Bertrand Gstalder to join us to share this adventure. As an experienced partner and manager, Bertrand will help us support the hyper-growth of the company in France and internationally, by capitalizing on the innovation of technological tools and the skills of the teams.”

Mister Carpentry Group has a total of eight specialty e-commerce brands including,,,,, and, along with 100 digital showrooms. Bringing along Gstalder is an important market for the future development of the Mister Menuiserie Group brand. 

March 2, 2021
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

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