Freelancer.com reveals the most sought-after online positions

February 6, 2019
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This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Having doubts about becoming a journalist? Well, when ranking of the 2018 job market on the internet in, editors were the big winners, according to Freelancer.com.

Before the era of communication and social networks, in which news can become viral in seconds, there was great doubt about the work of the journalist who was feared could be replaced by machines.

However, "Today more than ever are the editors and communicators who are leading the way in online work," Sebastián Siseles, international vice president of the Freelancer.com site, told Sputnik.

Employment categories such as Drafting, 2D Animation, Illustration and After Effects, dominated the list of the 25 most successful works in this last stage, where "content is the king".

Drafting was by far largest in the job category, with a 537.5% development compared to 2017. Siseles recalled how US entrepreneur Bill Gates, co-founder of multinational Microsoft, predicted in 1996 that "much of the real money will be made on the Internet."

"The newspapers exist on paper, and they are sure to follow, but they are also being channeled a great deal through the digital. This makes it necessary for editors and communicators to create the content. grew and I am sure that will continue to grow in the next years of online work," said the Freelancer.com executive.

Academic writing also experienced substantial growth, ranking among the top 10 skill categories. In addition, online content creation was in great demand for blogging, with 146.6% growth and SEO for companies (that is, to improve search engine positioning), with a demand for 2,590 jobs.

On the other hand, web development grew by 92.3% during 2018, with 9,632 jobs, as well as related jobs like Django, the open source framework for creating database-based websites. Django jobs increased specifically by 68.3% year, with more than 4,500 jobs.

Once a website is set up and ready to run, companies need to find ways to drive and increase traffic to this site, hence SEO marketing, targeted at improving a company's search placement, too, was among the most sought after.

The losers... who were the least requested?

Nowadays, every business tends to become a digital business and to that end they were important software developers at the time, but this job was one of the ones that fell more in demand in 2018 with a decrease of 70.7%. Also the application designers had fewer opportunities... Contradictory?

According to Siseles, the logic behind this fall is that "companies that have the resources to develop their own sites already did or are doing so, then hired developers who in the past were the big winners alongside the mobile application designers, who also did their job."

So what do new businesses need for an online address?

"In Latin America, if someone wants to sell online and does not have the resources for a site, they set up their business on Free Market, and in the United States it is done on Ebay or Amazon (...) So the winners are the platforms that connect quickly, efficiently and cheaply to supply and demand," said the expert.

On the other hand, jobs involving 'shopping carts' and 'digital purchasing systems' that often use online markets to facilitate shopping, and processing such as packaging and product delivery, also declined in 2018.

Siseles called to pay close attention to the emerging jobs that appear in the online job market, which are those that although they are not yet in the ranking of the most requested, are growing significantly.

Among these are 'e-commerce' or e-commerce platforms like Shopify, with many companies focused on selling their products in a wider and global market.

There is also a glimpse of a development in machine learning, an area that plays a central role in artificial intelligence and focuses on automatically recognizing complex patterns and making intelligent decisions based on available data.

Another activity that came to 2019 with a strong impulse was the blockchain, a chain of blocks that threatens the role of the banks and supports the cryptocurrencies like Bitcoin. Also other applications in fields such as finance and supply chain systems.

Finally, Siseles highlighted the evolution of 'data mining', which is the process of deciphering and extracting patterns from data. This tool has become indispensable for organizations that do business over the Internet.

However, he stressed that "everything that depends on art and human creativity will continue to be highly demanded."

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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February 6, 2019

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