Google and 99.co team up to develop automatic ad service, PowerPusher

PowerPusher is set up to enabled property agents looking to advertise their services to run programmatic ad campaigns in a quick and easy fashion

Southeast Asia’s real estate platform, 99.co, has announced its partnership with Google to launch PowerPusher, a platform that enables property agents to automate their campaign creation and extend their marketing to ad networks such as Google and Facebook. The company said that PowerPusher seeks to enable new advertisers to save time and achieve up to seven times ROI.

The platform was built using Facebook and Google APIs. It currently can also allow for customized ads.

“We have one of the most valuable audiences in any market – property seekers. Not only property is the single largest purchase anyone would ever make, but it also comes with many related purchases ranging from mortgages to interior design to home electronics. Therefore, PowerPusher is the first step in extending our ability to help the relevant advertisers reach our audience beyond 99.co’s own ecosystem and into extended ad-networks ranging from Google Search to Instagram,” said Darius Cheung, CEO of 99.co.

The product has been in private beta since July 2019 and according to the company, has seen great reception at a recent soft launch event with over 10 percent of the event attendees purchased a pre-launch package.

Read more here

Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.