Hemnet Claims 9 Out of 10 Properties Sold in Sweden Were Advertised on the Portal

July 6, 2023

The leading Swedish real estate portal Hemnet claims that 9 out of every 10 properties sold in the country in 2022 were published on its site and app.

The company claims that according to recently released statistics from market research firm Statistics Sweden, a total of 107,248 apartments and 65,546 detached houses (including vacation homes) were sold in 2022 with 150,968 of those advertised on Hemnet.

The figure of 87.4% of homes sold having been listed on the portal is apparently in line with the figure for the previous year.

Erik Holmberg, Market Analyst at Hemnet said of the statistic:

“An important purpose of Hemnet is to provide home sellers with optimal exposure, and with more than 50 million visits per month we maximize their opportunities in the housing market. The latest housing statistics confirm that 9 out of 10 home sellers in Sweden choose to advertise on Hemnet when facing perhaps the biggest transaction of their lives.”

Since floating on the Stockholm Nasdaq in 2021, Hemnet has made big strides and is outshining some of its international peers. The portal more than doubled profits from 2020 to 2022 and has managed to double the revenue it generates from each listing thanks to supreme pricing power and the unique dynamics of the Swedish market.

July 6, 2023
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Prosus generic
OLX Revenue Climbs to $992m as Prosus Folds Classifieds Into Europe

Prosus has reported a 28% rise in OLX revenue to US$992m for the year to 31 March 2026, up from...

Read More
dutch houses netherlands 1
Portal Milestones Roundup: Zoopla, Ingatlan, Bayut and Domain

Here are the milestones portals around the world wanted put out there this week...   Zoopla Lures Crest Nicholson Back...

Read More
Lines of code
Product Roundup: Hemnet, ZigBang, Domclick, Zillow, Rentals.ca and Hogangnono

Here are the latest product updates we've spotted on real estate marketplaces around the world this week...   Europe: Hemnet...

Read More
scout24 german houses ii 2
Scout24 Lifts Shareholder Returns to €455M and Bets Big on Agentic AI

Scout24 paired record results with a much bigger payout at its 2026 annual general meeting in Munich on the 17th...

Read More

Editor's Pick