Hemnet Claims 9 Out of 10 Properties Sold in Sweden Were Advertised on the Portal

July 6, 2023

The leading Swedish real estate portal Hemnet claims that 9 out of every 10 properties sold in the country in 2022 were published on its site and app.

The company claims that according to recently released statistics from market research firm Statistics Sweden, a total of 107,248 apartments and 65,546 detached houses (including vacation homes) were sold in 2022 with 150,968 of those advertised on Hemnet.

The figure of 87.4% of homes sold having been listed on the portal is apparently in line with the figure for the previous year.

Erik Holmberg, Market Analyst at Hemnet said of the statistic:

“An important purpose of Hemnet is to provide home sellers with optimal exposure, and with more than 50 million visits per month we maximize their opportunities in the housing market. The latest housing statistics confirm that 9 out of 10 home sellers in Sweden choose to advertise on Hemnet when facing perhaps the biggest transaction of their lives.”

Since floating on the Stockholm Nasdaq in 2021, Hemnet has made big strides and is outshining some of its international peers. The portal more than doubled profits from 2020 to 2022 and has managed to double the revenue it generates from each listing thanks to supreme pricing power and the unique dynamics of the Swedish market.

July 6, 2023
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Product Roundup
Product and Services Roundup: Dubizzle, FazWaz, Immobiliare.it Mutui

This week's Product Roundup features some big wins in Asia, so that's where we'll start...   Asia: Dubizzle Cuts Scam...

Read More
People Roundup8526 1
People Roundup: Scout24, Baltic Classifieds Group, Quinto Andar

We have several movers this week for you. We'll start in Germany...   Europe: Scout24 appoints COO International for overseas...

Read More
realtor.com building 2
Realtor.com 'Renaissance' Drives Sixth Quarter of Revenue Growth

Realtor.com has delivered its sixth consecutive quarter of revenue growth, with the US property portal's Q3 FY26 results showing revenues...

Read More
rightmove leeds 3
Rightmove Reaffirms 2026 Guidance As Peers Pull Ahead On Growth

Rightmove has reaffirmed its 2026 financial guidance in an AGM trading update covering the four months to 30 April, holding...

Read More

Editor's Pick