Hemnet Ranked Among Top Swedish Media Brands

September 30, 2021
Share this Post: 

Swedish property portal Hemnet has been ranked by a new study as the country's 5th strongest media brand behind only YouTube, Google, Netflix and Spotify.

A Swedish YouGov survey using a syndicated brand tracker found that the property portal's brand is stronger than all other native media brands among adults and only behind the multi-billion-dollar silicon valley media giants.

The study also showed that Hemnet ranks 4th when it comes to the reputation of media brands as employers in the country, something that Hemnet CEO Cecilia Beck-Friis was keen to highlight in an accompanying press release:

"Hemnet is in a growth phase where we have a significant need to recruit, and it is therefore especially exciting that we are number four on the list of brands in the media industry that Swedes’ would be proud to work"

Hemnet has a dominant position as the market-leading property vertical in the country with a significant traffic advantage over its nearest rivals.

The company recently went public via an IPO on the Stockholm Nasdaq in April and has seen its stock price fluctuate significantly since, shooting up 50% from its float price of SEK 115 initially before climbing to SEK 250 in June. Currently, shares in the company are trading at around SEK 170.

September 30, 2021
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Nils K
Ringier's Nils Körber on ArtificiaI Intelligence, Training the Machine, and Talking about Problems

"What would you do with one million interns?" The award for the best question at the PropTech and Portal Watch...

Read More
Untitled Design 13
As OnTheMarket Hits 15,000 Advertisers, Zoopla Fights Back with Big Agency Deal

The British property portal Zoopla has announced a new long-term listings deal with Dexters, one of London's top agencies with...

Read More
Untitled Design 12
LeBonCoin Suffers Data Leak and Boliga Comes Under Cyber Attack on Same Weekend

LeBonCoin, the leading French horizontal marketplace owned by Adevinta, has acknowledged that some of its users' personal information was exposed...

Read More
Number 2S Challenging Hero Image 2
Analysis: Can Zoopla, Realtor.com and Domain See Off Challengers and Close the Gap to Market Leaders?

Well-funded challenger portals have been generating a lot of headlines in the industry recently. CoStar has been explicit about its...

Read More

Editor's Pick