Home Owners Direct announces new real estate marketplace

Among the first private sales and marketing company in the Middle East, Home Owners Direct (HOD), has claimed that it's changing the current property market system with the launch of its new online marketplace that connects property owners with perspective buyers, tenants, and developers in one place.

Placing total control of property deals in the hands of the consumers, the platform will help deliver significant savings for users with zero commission to be paid on any property deal as it is directly made between the two parties, said a statement from GSMA.

Democratizing the property market with the power of digital technology, the platform also has a marketing offering for sellers to promote their property locally and internationally.

CEO Cecilia Reinaldo said: "At the heart of our offering is cost savings – for property owners, buyers and tenants. By eliminating all conventional commissions levied by real estate agents, we are bringing a new autonomous platform for property customers for free."

"Unique from other such platforms, we have introduced a business model that combines innovative technology, third-party service provider expertise as well as prioritizes the savings achieved by customers," he noted.

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