As part of the deal Homsters.kz, one of the leading marketplaces connecting new-home buyers with property developers and banks in Kazakhstan, will be integrated with one of the strongest online classifieds OLX.kz. The combination of the reach of OLX.kz and the Homsters.kz platforms and technology creates a very strong player in the local new-home segment, which takes up over 60% of all real estate transactions is Kazakhstan.
“The partnership between OLX.kz with Homsters.kz brings massive benefits to all stakeholders of the real estate market. As one of the leading online classifieds, OLX.kz attracts over 9 million unique users monthly for various purchases, every second internet user visits olx.kz at least once a month.
“From now on these users will gain access to top-class assistance in making one of the most stressful and complex purchases they face: choosing a new development and mortgage loan. From the other side - developers and banks cooperating with Homsters will gain access to a massive audience, which undoubtedly will result in growing sales and decreasing customer acquisition costs.” said Maria Ren, co-founder of Homsters, the global prop-tech company which owns and operates the Homsters.kz marketplace.
The Kazakhstan real estate market is dominated by new developments. Over 60% of all transactions happen in this segment. Homsters.kz was launched in 2015 as an online marketplace, which simplifies the process of choosing and purchasing a new home and a mortgage loan. It is estimated that already, before the deal, over 15% of all new-home purchases in the country were initiated on the Homsters marketplace. By integrating Homsters.kz as OLX’s new development section the partners aim to already facilitate over 30%, in 2019, of all transactions in the segment and continue to increase the market share moving toward becoming the go-to-place for new home buyers and the most preferred customer acquisition channel for property developers.
“With over 9 million visitors, 152,000 transactions per month OLX.kz is already one of the leading e-commerce platforms in Kazakhstan. At the same time, a new-home purchase is one of the biggest and most important transactions each of our users will face at some point in their lives, which is why it was so critical for us to give them an opportunity to execute this purchase within the OLX family.
“From now on, through our partnership with Homsters.kz, our users will see a 'new home section' where they will not only find information about 800+ new development projects, but also receive best-in-class, highly automated assistance in the purchase process.” stated Marina Kim, General Manager of OLX.kz
Moving forward the teams of OLX.kz and Homsters.kz will further improve integrations between the two platforms in order to maximize user experience and synergies between the two companies and their teams.
OLX Group is 17 brands in more than 45 countries on 5 continents of the world. The OLX platform brings together more than 350 million people for mutually beneficial transactions around the world.
The Homsters data-driven platforms drive real estate and mortgage transactions by utilizing each user’s behavioral data to create a personalized experience and self-improving marketing campaigns. Homsters operates platforms on 5 markets and is rapidly expanding it’s global presence.
Edited by V. Haviland
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