Housing.com Announces New Investment to Expand Home Loans Offering

Indian real estate platform Housing.com has announced that it will make a strategic investment in home-loans fintech startup Easiloan.

The amount invested remains undisclosed.

Easiloan was founded in 2021 and offers a home loan marketplace offering personalized, end-to-end home loan solutions for buyers via collaborations with over 20 Indian banks.

The startup raised seed funding from Tomorrow Capital in September 2021, and claims to get approval for loans 50% faster than other methods by matchmaking customers with suitable loan offers and allowing them to close the deal on the same platform.

Dhruv Agarwala, Group CEO at Housing.com, PropTiger.com and Makaan.com, said:

"Housing.com  is committed to offering its customers and consumers an exhaustive suite of real estate services, and this partnership with Easiloan marks a seminal step in that direction. Mortgages are an organic expansion within the digital real estate sphere, driven by the large customer base that we have cultivated on our platform.

"This symbiotic collaboration is not just a value addition to our seller customers but also augments user engagement on our platform and offers an avenue for enhanced revenue generation.

"Technological advancement and the Indian government’s commitment to digitalization in the lending sector will profoundly transform the home loans landscape in the forthcoming years, and we are committed to pioneering this revolution."

The investment will allow Housing.com to expand its offering to include a digital home-loan origination platform, the foundation of which began when Housing.com launched a personal loan service with Finbox in July—with applicants receiving funds in as little as 24 hours from their chosen lender.

Housing.com is owned by REA India, which is in turn owned by REA Group Ltd—the operator behind the leading Australian portal realestate.com.au as well as leading marketplaces around Asia.