InfoCasas Partners with AoCubo in Brazil

September 9, 2020
Share this Post: 

The Brazilian iBrokerage firm AoCubo is to partner with prominent South American portal group InfoCasas with a view to tapping the group for its technology. In return, InfoCasas will enter into a Simple Agreement for Future Equity note (SAFE) to acquire 20% of AoCubo based on its current valuation of $8.15 million any time over the next three years. 

InfoCasas runs property portals in Uruguay, Bolivia, Paraguay, and Peru, while the AoCubo model, which has been termed ‘iBrokerage’, seeks to generate, screen, and then algorithmically match leads with the best-suited agent from its large inventory.

AoCubo’s innovative business model has already attracted several big-name investors such as Online Marketplaces’ own Simon Baker as well as Brian Requarth and Frontier Digital Ventures (FDV) boss Shaun Di Gregorio who invested personally at the end of July. The new partnership with InfoCasas, a company in FDV’s portfolio of investments, can be seen as further validation of a business model that is looking to ‘Uberize’ real estate in Brazil and will potentially see an important injection of both capital and expertise for the young company lead by CEO Ronnie Sang.

Check out our interview with Ronnie which is part of our Vodcast series ‘Building Marketplaces in Challenging Times’.

While the deal gives AoCubo technology and expertise to expand its operations within Brazil, the deal may also give InfoCasas a foothold from which to launch a portal in the competitive Brazilian market. Commenting on the partnership, InfoCasas CEO Ricardo Frechou said:

“This partnership has created a low-risk opportunity for expansion into Brazil, a large and attractive market, as well as accelerate expansion into new markets. We are confident our technology can accelerate AoCubo’s growth and we look forward to working together in the future”.

September 9, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Propertyguru Board Room
PropertyGuru Appoints REA Group CEO Owen Wilson to Board of Directors as a Non-Independent Director

Southeast Asian property portal operator PropertyGuru has announced the appointment to its board of REA Group CEO Owen Wilson. Wilson...

Read More
La Haus Queretaro
La Haus Growing Fast and Looking to Add Financing Products

Colombian PropTech startup La Haus has expanded to another Mexican city and is looking to increase the financial solutions it...

Read More
Rae Group Mortgages
REA Group to Consolidate Mortgage Brokerage Offering Under One Brand

Australian portal operator REA Group has announced that its mortgage brokerage business will operate under one brand. In 2017 REA...

Read More
Zillow No Sale
Zillow Pauses Homebuying Citing "Operational Capacity" Issues

Zillow has paused its home buying activities as its iBuying division works through a backlog of homes already on the...

Read More

Popular News