Investment and Funding Roundup: Aurum Proptech, Silk

This week's investment roundup features a strategic move in India and a nice funding round for a tenant-friendly platform...

Aurum Proptech ups its stake in CRM Sell.do

Aurum Proptech, which owns the rentals specialist NestAway, has taken a majority stake in the CRM provider Sell.do, upping its shareholding from 44% to 83.6% in its holding company K2V2 Technologies. The terms of the deal were undisclosed.

A statement to the Indian Stock Exchange, on which Aurum is listed, said the "strategic realigning of K2V2" will "enhance focus on its core technology offerings and consolidate its distribution business."

K2V2 is a leading PropTech business and provides enterprise tech through its flagship product Sell.do to 650+ developers.

Sell.do offers a combination of generative AI and CRM that enhances efficiency across the functional domains of marketing, sales, commerce, service, and customer success.

According to its full-year financial statement released in May 2024, Aurum Proptech increased revenues but losses widened as it embarks on an ambitious journey to create a fully integrated real estate proptech ecosystem in its native India.

Silk raises $860,000 in funding

Proptech startup Silk has secured €770,000 ($860,000) in funding, according to Spanish outlet Eje Prime.

Investors include Ktesios, Grupo Enlace, Ollé Bertran, Prophero, RKS, Grupo Hive and Cohabs, among others.

Silk runs a tenant loyalty program that rewards users for paying rent using Silk's platform in exchange for points that can be redeemed in the form of cashback on purchases with well-known companies.

Silk also plans to launch its credit card for paying rent, reach one million euros processed in monthly payments, and reach 2% annual return per tenant in 2025.

Miguel Linera, co-founder and CEO at Silk, said:

"We will use this capital to continue improving the product for the Spanish market; this means that users can generate the maximum possible return on their rent payments and daily purchases, which is why we have agreements with JustEat, Nike and Iberia."