Jitty Raises $3.8 Million Seed Round, led by REA Group

Jitty, the AI-powered home search platform, has raised a USD3.8 million seed funding round led by REA Group, which has taken a ~10% stake in the London-based startup.

The round also saw participation from Goodwater Ventures, Gradient Ventures (Google’s AI-focused fund), True Global, and angel investors Joe Cross and Lenny Picardo.

The funds are expected to be used for internal growth and product development, while an international expansion is likely. REA Group will also license Jitty’s technology to evaluate image search applications in Australia.

Melina Cruickshank, Chief Product & Audience Officer at REA Group, commented:

“We believe the next frontier in property discovery is highly immersive, helping buyers visualise a home as if they’re physically there. Jitty's pace of growth in redefining traditional property discovery via computer imagery in a short time is impressive. We’re very pleased to support Graham and the Jitty team and are excited to see what they do next.”

Graham Paterson, CEO and co-founder of Jitty, said:

“This investment marks a huge moment for Jitty. We’ve seen fantastic growth since launch, and this funding lets us accelerate our rollout, expand our partnerships, and double down on our mission to build the future home-buying experience. We’re thrilled to welcome REA Group as partners—their global expertise and commitment to innovation will be invaluable as we scale.”

Jitty utilises AI technologies—including large language models, computer vision, and natural language search—to provide home buyers with an image-first, intuitive search experience. The app enables users to browse, shortlist, and compare properties, facilitating collaboration with features that allow for annotation and sharing.

The company does not charge estate agents for listings or leads, enabling the company to focus product development on the buyer experience. Properties are presented with transparent data and integration with agent tools.

Since launch, Jitty has facilitated more than 250,000 property searches and formed partnerships with agents such as Nested, Meyers, Boardwalk, and Keller Williams Scotland.

The startup remains one of the most active companies in the industry since launch, announcing no fewer than 17 new features and functionalities in the past two years.

Read Online Marketplaces' Ten Questions interview with Graham Paterson here. Alternatively, watch our interview on the PPW Podcast here: