Mexican CRM Player EasyBroker Launches Pincali Portal

EasyBroker has rebranded its long-time portal arm and launched a fresh consumer-facing real estate platform, Pincali, marking a renewed push to challenge established Mexican portals. The company hopes to leverage its existing agent network and CRM infrastructure to build a broader marketplace for buyers, renters and brokers alike.

As EasyBroker's founder, Eric Northam, wrote on LinkedIn:

“Over the last 18 years we've built EasyBroker into the leading CRM and MLS for real estate agents in Mexico. We've come a long way and I'm very proud of the impact we've made.”

“Now we want to go even further and help agents and home seekers work together and collaborate with a new type of real estate portal that provides an amazing experience for both.”

Pincali, formerly known as Easyaviso, already lists hundreds of thousands of properties, and according to EasyBroker the site is generating “thousands of leads a week for our clients”

For agents already using EasyBroker, adoption is seamless. When a property is published in the CRM and marked for publication, it automatically appears on Pincali at no extra cost. The platform also offers agents a personal microsite, making it easy for agents to present a unified storefront to potential buyers and renters.

Mexico’s online real estate market is dominated by QuintoAndar, the Brazilian proptech that, via Navent, owns leading portal Inmuebles24 and, since 2022, former number-two Vivanuncios. Beneath those two sit a chasing pack that includes Lamudi (now operated in Mexico by Lifull Connect), TuHabi-owned Propiedades.com, Mercado Libre’s real estate vertical and a growing crop of challengers such as Monopolio and Beleta.