Mexican Portal Propiedades.com Releases Products to Help Agents Digitize More Inventory

The Mexican real estate portal Propiedades.com has released a suite of products to encourage more agents and sellers to list their properties online.

The percentage of Mexico's housing stock that has been digitized remains very low according to Juan David Vargas, General Manager of Propiedades.com.

"Digitalization of real estate listings in Mexico is a significant concern for the industry. Presently, less than 10% of the housing supply is digitized."

The new suite of products and features (listed below) has been rolled out specifically to "simplify the advertising process" for agents in the fragmented Mexican market.

• Multiloading of Inventory: In Mexico, many companies still rely on Excel sheets for inventory, this feature ensures swift digitalization for streamlined management.
• Intelligent Valuation: Using a data set of over 10 million listings, the algorithm conducts a comparative analysis, valuing properties based on similarities with other listings in the same location.
• Microsites: To capture leads and help the creation of digital real estate portfolios shareable via social media or WhatsApp.
• Lead Management Panel & CRM: A tool to allow tracking of potential clients and swift inventory updates.
• Intelligent Listings: A machine learning recommendation system that chooses featured listings according to trends and user interests, ensuring maximum visibility.

Propiedades.com is a free-to-list Mexican real estate vertical which was bought out by the Colombian iBuyer Habi in January 2022. It competes in Mexico with Quinto Andar-owned verticals Inmuebles24 and Vivanuncios as well as Lamudi which is run by Lifull Connect. The company says it has plans to expand its portal offering to Colombia in 2024.

The portal claims that it receives 1.8 million organic visits and generates 130,000 leads per month. Propiedades.com also claims to have the most extensive property inventory in the country listing 3.12% of the country's total properties, a figure which the portal says is twice the size of its competitors.