Zillow, being one of the biggest names in the industry, is usually at the forefront when it comes to trend-setting. The real estate giant is doing away with MLSs and switching to an IDX feed.
The move will lead to some cosmetic changes, as well, including how Premier Agents are displayed on the listings.
MLS is complicated. It relies on individual brokers sending their listing feeds to Zillow themselves. This means that the leads are gathered from thousands of separate sources.
The new IDX tech will simplify this, and hopefully takes some of the work off of its engineers’ backs, according to Errol Samuelson, Zillow’s Chief Industry Development Officer.
IDX feeds work with the MLS, feeding leads right to the members. The changes aren’t expected to begin until 2021.
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