Companies have been quickly shifting to fully online procedures, services, and events. This is true for property portals as well as the sites that cover news about them.
Inman held its Inman Connect Now webinar this week where the news outlet interviewed Move Inc.’s CEO, David Doctorow, about the future of realtor.com and Move Inc. and where the two companies stand when staring down market leader, Zillow.
Doctorow, having previously been an executive at both eBary and Expedia, explained that those two companies are not so different from real estate marketplaces, as all of them facilitate communication between buyers and sellers and allow for professionals in the markets to help when needed.
Doctorow explained that Move and realtor.com are traditional marketers and that isn’t going to be something they give up moving forward:
“But at the same time, we think that broadening the aperture of the problem of helping consumers trying to search and discover homes to, in the end, helping consumers think about making great homes and, when needed, sell homes, is something that we can contribute to.”
He said that they will accomplish this through the establishment of partnerships.
“I believe if we take on partnership in earnest, really in discussion with Realtors, with brokers, with MLS, there’s a lot more that we can accomplish when we team-up. I believe that we’ll innovate faster and frankly … produce more choice for consumers and more business for all of us.”
He further explained that investment in innovation will be the way that realtor.com and Move Inc. distance themselves from the competition.
For Move Inc., specifically, Doctorow says that the company will dig deeper into the industry to claim its spot through innovation and supporting parent company, realtor.com.
Realtor.com is seeing the light at the end of the tunnel. It recently announced Rachel Morley’s promotion to Chief Product Officer, as well as spikes in site traffic and consumer demand as moving plans begin to churn again.
