NAR®’s Digital Property Data Platform gets a Makeover

NAR®’s digital property data and reporting website, RPR® (Realtors Property Resource®) has debuted its new and improved real estate platform. The redesigned website is cleaner and simpler, offering users a more intuitive experience. 

With this redesign comes new and improved features including:

1. Optimized map search capabilities
2. Residential and Commercial property searches are now centralized in one place
3. User-centric homepage equipped with convenient shortcuts and quick access to property hot sheets
4. List view, Map view, and Photo view

Jeff Young, RPR®'s Chief Operating Officer, said:

"This refreshed version of RPR® is simplified and reorganized with a dedicated focus on new and productive ways to use the platform. Our new look, feel and functionality is a direct response to REALTOR® requests."

Emily Line, Vice President of Member Experience, said:

"We've been conducting one-on-one testing groups and various other types of user experience research. REALTORS® have asked for an easier and more streamlined way to find their items, past searches, and saved properties. We've listened and learned, and with this new update, I'm confident that we've delivered on that and much more."