US-based roOomy offers proprietary applications for its real estate industry partners to develop and update their home buying, renting, and furnishing processes.
roOomy, a leading virtual staging and 3D modeling company, unveils its new interactive virtual staging services as well as its custom augmented reality (AR) and virtual reality (VR) application development for the Real Estate industry. Paired with their highly scalable content creation capabilities, the roOomy platform has expanded its offerings to continue providing innovative visual marketing solutions for leading Real Estate companies such as Sotheby’s International Realty Affiliated LLC and AvalonBay Communities, Inc.
Now, roOomy is further bridging the gap between 2D images and immersive 3D, AR and VR environments. The company announced the results of a study exploring the behaviors of homebuyers and renters, and the pain points they experience while searching for a new home. Sixty percent of respondents noted that they prefer to see homes furnished and professionally staged, or both furnished and empty, before making a purchase or signing a lease. And, nearly 40 percent of home seekers have difficulties visualizing themselves living in a space and/or finding a property that meets their preferred styles.
“We’re enabling our Real Estate partners to transform the home buying and renting processes with the development of custom apps that allows users, both agents and home seekers, to take control of how they visualize a new space. In this digital era, consumers expect to use advanced technology regularly, including when considering one of the biggest purchases of their lives – a home,” said Pieter Aarts, CEO of roOomy.
By offering custom staging apps that allow users to place virtual furniture in their new home, as well as shoppable virtual stagings that seamlessly integrate with listing sites, Real Estate professionals now have access to nimble visualization tools that better help their clients find and move into their new homes quickly and for top dollar. The tools are also cost effective, as the platform does not require headsets or gear, and ensures their partners avoid spending considerable dollars on physical staging and photoshoots.
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