Zoopla is readying to air a new ad campaign on television screens, focusing on its sideways move compared to their competitors.
The important role of agents, and how sellers can go about finding the best fit for them, will be highlighted in the initiative.
The advert features crabs Debs and Jess using Zoopla tool AgentFinder.
Zoopla said that the new-look tool re-focuses on agents’ brands.
The new advert will be shown across prime programming at ITV, C4 and Sky.
Vendor-focused radio and outdoor advertising is due to start next month.
Zoopla said it increased valuation leads to agents by 64% in the last quarter of last year, compared with the same period in 2017.
It said that the latest enhancement to AgentFinder is a “further initiative to drive consumer traffic to the Zoopla website and thereby increase the volume and quality of valuation leads reaching agents”.
Read more here.
Join us in Bangkok the 19th to the 21st of March for the Property Portal Watch Conference.
Swedish market leader Hemnet has revealed impressive results for the first three months of 2024, recording healthy double-digit growth YoY...
Read More
CoStar Group has announced it will acquire the industry-leading real estate tech firm Matterport for $1.6 billion subject to shareholder...
Read More
Chinese portal FangDD has released its full-year financial results for 2023, with optimism despite China's slow recovery post-pandemic. Highlights include:...
Read More
Indian-based Proptech platform and real estate marketplace Square Yards is in talks to raise $100 million ahead of flotation in...
Read More
