OLR's new public listing portal gives agents full control of listings

OLR's Linecity provides estate agents complete control of their listings

On-Line Residential (OLR) has a solution for the growing issues agents have when working with property portals. OLR has launched a consumer-facing marketplace for residential listings called Linecity. This new website will, according to the parent company, give agents full control of their listings.

“We’ve seen growing frustration with the digital landscape and the marginalization of the agent,” OLR President Jonathan Greenspan said in the statement. “With our deep industry experience and the robustness of our historical database, we feel that we’re in an optimal position to serve this market.”

As of the first day of Linecity’s soft launch, Greenspan said the portal has more than 16,000 listings — and expects that number to grow over the next 90 days as the company seeks to make more partnerships in the industry. There is no charge for agents to use the platform.

OLR has been a central data provider for residential brokers — and helps to manage listings and send them into the RLS. It also lets clients track deals completed by a firm, office, team and agent. The firm said roughly 12,000 agents use OLR.

Linecity gives the company a public-facing platform. The company touted Linecity’s commitment to “sanctity of the relationship between the agent and their listing.” Brokers will have full control over listings and leads will be directed to individual agents.

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