OnTheMarket to roll out huge radio advertising campaign

OnTheMarket, the property portal arm of OnTheMarket plc, is going to be rolling out a radio marketing campaign that, according to the company, will reach nearly half the population exposed to its radio advertisements six-and-a-half times on average.

During March and April the portal is to pay for over 3,000 radio spots on some of the UK’s leading commercial radio stations including Heart FM, LBC, talkSPORT, Radio X, Kiss FM, and Absolute Radio.

The huge advertising campaign is to include the portal being mentioned during travel and traffic updates on 200 radio stations across the UK.

Its radio appearances are to coincide with exhibition stands at several industry gatherings during March and April including Propertymark’s regional conference in Glasgow, Hunters’ annual shindig in York and Propertymark’s national conference in London.

Rugby fans will also be able to spot its pitch-side stadium advertising at Murrayfield in Edinburgh on 9 March during the Scotland v Wales Six Nations rugby match.

Read more here

Join us in Bangkok the 19th to the 21st of March for the Property Portal Watch Conference.