Priceline has rebranded to Booking Holdings and is doing better than ever

Priceline is a travel booking company started by Jay S. Walker back in 2000's, that's most known for its catchy "Priceline Negotiator" commercials featuring Star Trek's William Shatner. Regardless of how popular it's marketing was, it nearly went bankrupt when the internet bubble burst. The internet bubble was a historic economic bubble and period of excessive speculation that occurred roughly from 1995 to 2000, a period of extreme growth in the usage and adaptation of the Internet.

Against all odds, the travel booking aggregator is back and they're saying they are stronger than ever.

Renamed Booking Holdings, it is now the second-largest travel company in the world — and, according to the WSJ, it has quietly invested more than $2 billion in the rapidly expanding Chinese travel market.

Booking Holdings Inc. operates as an online travel company. The Company offers a platform that allows to make travel reservations with providers of travel services. Booking Holdings also provides accommodation reservations, rentals cars, airline tickets, and vacation packages. Booking Holdings serves customers worldwide.

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