PropertyGuru Appoints New CMO

January 17, 2023
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PropertyGuru has appointed Disha Goenka Das as the Group's new CMO.

As CMO, Das will oversee the Group’s Brand strategy, corporate communications function, as well as the Environmental, Social, and Governance (ESG) mandate. She replaces Bjorn Sprengers, who left the company in December.

Das boasts a resume including big names like Google and Twitter, and she will report directly to CEO Hari V. Krishnan. She leaves her role as Global Marketing Director at Twitter after nearly nine years at the social media platform.

She said:

"I am thrilled to join PropertyGuru Group at such an exciting and defining juncture in the company’s journey. Their vision and latest brand positioning, which seeks to be a trusted advisor that guides every step of the property journey deeply resonates with me.

"My role is an exciting opportunity to contribute and make an impact on the Group’s role in the Southeast Asia property industry and I look forward to bringing my experience in tech and marketing to help offer solutions that continue to better all our stakeholder experiences."

PropertyGuru is on the charge at the moment. The Group announced a partnership with CTOS—Malaysia’s leading Credit Reporting Agency—in August. The Group revealed its updated 'Guided By Guru' brand positioning in October before entering the home services industry with the acquisition of Sendhelper, also in October.

The Group then completed the long-awaited acquisition of iProperty Malaysia in December, taking a 100% stake in the previously REA Group-owned Malaysia and Thailand entities.

January 17, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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