PropertyGuru Lens and how it's changing property sales

Online property company servicing Southeast Asia, PropertyGuru, has recently launched the beta of its PropertyGuru Lens app for iOS. This app uses augmented reality and artificial intelligence to allow users to search for property with the help of their smart phone or tablet.

Simply by pointing your mobile phone at a building, PropertyGuru Lens analyses the visual data using AR and AI – before using geo-location technology to accurately identify which building you’re looking at. Then you will see all the listings available on PropertyGuru on that building.

With the power of PropertyGuru Lens, your listings get even more exposure to property seekers. Property agents no longer need to rely solely on keywords to gather leads; their listings will automatically show up in front of interested property seekers.

So how does PropertyGuru Lens help you as an agent?

#1 Reduce Competition From Similar Listings

Let’s say the property seeker searches for a property in your district – he/she might get to see your listing; but he/she will also see several other similar listings.

The property seeker is then distracted with choices and this could reduce your success rates significantly.

However PropertyGuru Lens cuts through the noise and pops up available listings specifically in that property. So you can be sure that if you have a listing in a property the property seeker has in front of him/her, it will be seen.

#2 Higher Customer Conversion Rates

When a customer searches for listings, there’s a chance of dropping off if:

1. They’re unsure of what words to search with
2. Forgot about the property that interested them

However with PropertyGuru Lens, they can view available listings immediately and in real-time – without having to use any words at all.

Read more here

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