Rightmove announces upped web traffic after Dec 26

So far, figures have shown that there has been a record number of visits on British property portal, Rightmove, seen on their analytics the day after Christmas. Maybe there is hope for the market to get back into tip-top shape in the coming year.

Over the weekend between Christmas and New Year, Rightmove tweeted that it enjoyed 25,147,701 pages viewed on Boxing Day. 

Meanwhile figures from the Daily Mail suggest that over two million people trawled through multiple Rightmove listings on Boxing Day, too; the paper claims that in total there were 40 million online viewings of homes, compared to 38 million on the same day in 2017.

Rightmove started its new advertising campaign on Christmas Day, with the first TV ad airing during the Great British Bake Off festive special. The new ad - which will run across TV, digital and social - will continue into 2019 and shows a father trying to find a brief moment of peace to read. 

The final shots show the family moving to a more spacious home with room for the kids to play, and it even boasts a big enough shed for Dad to escape to for some very much needed peace and quiet – for now.

Read more here

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