Rightmove announces upped web traffic after Dec 26

January 2, 2019

So far, figures have shown that there has been a record number of visits on British property portal, Rightmove, seen on their analytics the day after Christmas. Maybe there is hope for the market to get back into tip-top shape in the coming year.

Over the weekend between Christmas and New Year, Rightmove tweeted that it enjoyed 25,147,701 pages viewed on Boxing Day. 

Meanwhile figures from the Daily Mail suggest that over two million people trawled through multiple Rightmove listings on Boxing Day, too; the paper claims that in total there were 40 million online viewings of homes, compared to 38 million on the same day in 2017.

Rightmove started its new advertising campaign on Christmas Day, with the first TV ad airing during the Great British Bake Off festive special. The new ad - which will run across TV, digital and social - will continue into 2019 and shows a father trying to find a brief moment of peace to read. 

The final shots show the family moving to a more spacious home with room for the kids to play, and it even boasts a big enough shed for Dad to escape to for some very much needed peace and quiet – for now.

Read more here

Join us in Bangkok the 19th to the 21st of March for the Property Portal Watch Conference.

Property Portal Watch Bangkok Conference. Mar 19-21, 2019

January 2, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Rightmove Share Price
Rightmove Shares Tumble 12% After AI Investment Announcement

Rightmove's shares tumbled nearly 30% before settling at a 12.3% decline last week after the British portal operator announced that...

Read More
zillow dark courtoom 1
Zillow Named as Defendant in Sixth Lawsuit In As Many Months

Zillow has been named as a defendant in a new class action lawsuit—the sixth time the company has been sued...

Read More
People Roundup 07 November 2
People Roundup: OpenLot, OhMyHome, AVIV Group

Here are the biggest people movements we've spotted in the last week or so...   Oceania: OpenLot.com.au appoints proptech veteran...

Read More
zilow 3
Zillow Throws Jabs at CoStar and Compass As War of Words Continues

Zillow has asked a federal judge to move CoStar Group’s copyright infringement lawsuit from New York to Washington state, and...

Read More

Editor's Pick