Product And Services Roundup: LeBonCoin, Homming, Lifull, Bayut, Proplens, Rightmove

This week's product roundup is packed with patents and features. We'll start in France, where LeBonCoin's Product team has been busy...

Leboncoin releases suite of new features

Leboncoin (LBC) Immo has rolled out a suite of new tools increasing visibility and lead quality for real estate professionals using the platform. The updates include AI-enhanced pricing insights, geo-targeted promotion via map-based search, and deeper visibility into lead behaviour.

Speaking to Immo Matin, LBC product director, Merce Garcia, said the features are designed to help agents highlight listings and distinguish their services in a competitive environment.

Garcia said:

"Every month, for example, agents can send a notification to their subscribers to increase the visibility of their agency or one of their advertisements.

"LeBonCoin has strengthened its service offering by offering numerous monitoring tools to manage the performance of its advertisements and be alerted in the event of underperformance, as well as market tools to define the optimum price for its property.

"All of these services are now boosted with artificial intelligence in order to strengthen the visibility of professionals and improve their efficiency."

Map-based search is now live, enabling agents to promote listings by specific location. Meanwhile, real estate professionals now receive "lead details, detailed information on the project, maturity of financing, and heat score", metrics LeBonCoin says help agents prioritise and respond to leads more efficiently.

Agents can track who has called them through the platform and access a log of missed calls, allowing follow-ups with prospects who might have been lost. Contact forms have also been upgraded. Agents now see contextual details such as the user's research phase, project timeline, and financing method—information that can help tailor outreach.

Garcia said the platform has also introduced performance monitoring tools to alert users when ads underperform. AI also now plays a role in price-setting guidance: using data from listings that are both live and recently sold, while the company's own algorithms assist agents in determining a property's optimal asking price.

Leboncoin is a subsidiary of classifieds group Adevinta, which is currently embarking upon a significant resale of its international marketplace assets after a multi-billion dollar takeover by a consortium led by Permira and Blackstone in 2024.

Homming and Silk Pay announce new integration

Spain-based proptech firms Homming and Silk Pay have launched a new integration that allows tenants to pay rent via Silk Pay's platform while earning loyalty rewards for timely payments. The terms of the deal remain undisclosed.

Silk Pay, which bills itself as the first rental payment platform in Europe, said the collaboration will help automate transactions, reduce payment delays, and build loyalty among reliable renters. The functionality has already been launched within Homming's property management interface.

Silk Pay wrote on LinkedIn:

From today, rent payments in homming will not only be automatic, secure and frictionless—now they also come with cashback. We joined forces with Homming, a leading platform in property management, to launch a pioneering integration: Real rewards for paying rent on time.

In addition, users have access to the Silk Loyalty Program and a marketplace with more than 150 brands where they can continue to accumulate benefits. Tenants who pay on time receive points that they can use as a direct discount on rent or gift cards. Owners and managers reduce non-payments and delays by up to 70%, automate the entire process and build loyalty among their best tenants.

Miguel Linera Alperi, founder and CEO at Silk Pay, said:

"Paying rent can be much more than a transaction. With Silk Pay + Homming, it's efficiency for the manager and benefits for the tenant, all in a single solution designed for the real estate sector."

Homming, which focuses on digital tools for landlords and property managers, reported in January that its 2023 revenue surpassed €700,000 (circa USD 795,000). The company says it aims to triple that figure in 2025.

Lifull secures patent for "outdated listing" notification tool for Homes.co.jp

Lifull has received a patent for a proprietary alert system designed to notify real estate agencies on Homes.co.jp when a listed property may no longer be available.

The new system tracks duplicate listings and monitors listing behaviour across agencies. When the percentage of agencies that have delisted a specific property reaches a certain threshold, the system will alert any agencies still displaying the listing that it may no longer be on the market. Furthermore, it will also flag properties with conflicting information, such as amenities or monthly rental costs.

Lifull said:

When the percentage of real estate agencies that have changed the listing of the same property on Lifull Home’s from listing to non-listing reaches a threshold value, this tool notifies real estate agencies that are still listing the property.

In addition, if there are a certain number of the same property listed but with different rents or facilities, the tool flashes them as a property with possible errors in terms and facilities. Detected properties can be viewed on the tool. By prioritizing the checking and updating of listed properties, it is possible to prevent bait properties from being posted and take measures against human error such as incorrect input of rent or conditions.

Since deployment in December 2019, Lifull claims the tool has helped remove more than 100,000 outdated listings each month.

Lifull's patent request was filed in 2020, following a previous, successful patent for the automated delisting of properties that have been marked as closed deals.

Yuko Miyasako, head of property information accuracy at Homes.co.jp, said the newly patented tool is part of a wider-reaching approach to improve data quality for the business.

He said:

"In addition to the newly patented maintenance visualization tool, we are working on various initiatives to improve the freshness of properties. For example, we are running a system that matches approximately 2.18 million properties managed by 25 management companies that have agreed to our initiative with properties currently listed on Lifull Home’s and processes them to be unlisted.

"Lifull Home’s will continue to promote a system that allows consumers to use the site with peace of mind and reduces the burden on real estate companies by maintaining the No. 1 real estate portal site for property freshness. We hope to continue contributing to providing value to stakeholders."

Bayut says TruBroker service has reached 4,000 active agents

Dubai-based Bayut says its TruBroker service has crossed 4,000 active agents, more than 20% of Dubai's registered real estate professionals.

Bayut also announced its network has doubled since February 2025, when circa 2,000 professionals were enrolled.

TruBroker is a rewards and recognition program for brokers that gives exclusive access to high-quality seller leads in the region.

In a press release, Bayut says TruBroker continues to deliver meaningful results for users. The programme offers visibility advantages, in-platform ranking benefits and marketing exposure.

However, the true value of TruBroker lies in its ability to generate high-intent seller leads.

Haider Khan, CEO of Bayut, said:

"TruBroker’s success isn’t just about scale—it’s about substance. We’ve given brokers something far more meaningful than a digital badge—we’ve given them a pipeline of real opportunity. The kind that drives listings, builds reputation and creates lasting business growth. That’s why it’s resonating so widely and scaling so fast."

Bayut said a multi-pronged go-to-market strategy was core to the successful penetration of TruBroker, from rewarding the best agents based on their responsiveness and authenticity, to a gamified performance model to maintain engagement from users.

Bayut is already making steps towards deeper customisation and greater integration with seller-focused tools to grow the power of the TruBroker program.

Proplens launches its AI chat assistant

Singapore-based Proplens.ai has launched its digital sales agent, Ria. Ria is a lead qualification tool that Proplens says turns browsers into buyers and expedites web visits into property visits.

Ria's features include gathering property buyer information from chats, such as preferred location, amenities and budget. Ria will also qualify leads for specific projects, answer property-related queries, and help users schedule property viewings.

Saran Rangarajan, founder and CEO at Proplens, said:

"Property firms love the idea of an AI agent handing an end-to-end workflow including updating CRMs. This goes beyond the traditional chatbot paradigm. We are getting useful feedback around localization, adding multi-lingual abilities and extending Ria's capabilities to organize allied workflows like mortgage discussions.

"While our agents already get the RE domain context, they will evolve to capture organization-specific workflow nuances for our clients. We see multiple AI agents coming together like a strong sales team solving for different workflows including pre-sales, hyper-personalized followups, after-sales customer service, eventually becoming an agentic AI Operating System that unearths robust, data-driven home buyer insights for developers across the customer relationship cycle."

Rightmove Claims 70% of agencies using its training resources

Rightmove says 70% of UK estate and letting agency branches are now using its revamped training and intelligence platform, the Rightmove Hub—up from 56% in 2023.

Originally launched ten years ago, the Hub has undergone an expansion and revamp in response to agent demand for more support around legal updates, compliance and professional development.

The platform now includes “expert insights” on market conditions and legislative changes affecting the UK property market.

“Reaching 70% adoption of the Rightmove Hub is a testament to our commitment to supporting agents at every level,” a company spokesperson said. “We’ll continue to evolve the platform to meet the industry’s growing needs.”