Product & Services Roundup: Rightmove, Realtor.com, Zoopla and Lifull

Rightmove Rolls Out Equity Tracker in Mortgage Tools Push

Rightmove has launched an equity tracker, adding new functionality to its instant online valuation service as the UK portal accelerates its consumer-facing mortgage push.

The tool combines Rightmove's valuation data, drawn from platform listings plus HM Land Registry and Registers of Scotland, with user-provided mortgage details to give homeowners a live snapshot of built-up equity. It also flags mortgage deal expiries and surfaces remortgage options from existing and rival lenders.

Matt Smith, Rightmove's head of mortgages, said: "Understanding the equity you've built up is a really key part of planning that next move, so we wanted to make this information more easily accessible alongside valuation and remortgage information."

The launch builds on online agent valuation, Rightmove's fastest-growing product release to date, and follows its three-year exclusive mortgage partnership with NatWest from April. Mortgages revenue rose 46% in 2024.

Realtor.com Breaks Ground on First Land Price Analysis

Realtor.com has launched its first-ever analysis of US land listings, adding per-acre price estimates and development-status classifications to its consumer data suite as the agent-backed portal expands its market intelligence offering.

The study, drawing on listings from June 2016 to March 2026, found land inventory has contracted 23.6% since Q1 2019 while prices per acre have surged 76.6%. Raw land has risen 86.5%; build-ready lots, 53.3%. Q1 2026 saw 426,986 land listings on Realtor.com with a median of $62,365 per acre.

"The pandemic didn't only drain home inventory, it drained land inventory, and that loss is permanent," said Joel Berner, senior economist at Realtor.com. "When a builder develops a parcel, that land never returns to the market."

The launch extends a data and AI push for Realtor.com, following Realtor.com+, a ChatGPT app, and Spotlight Listings. Rivals Zillow, Redfin, and Homes.com have pushed competing AI-led data products in recent months.

Zoopla Signs Enterprise Agreement With OpenAI in UK AI Arms Race

Zoopla has signed an enterprise agreement with OpenAI, giving the British number two portal direct access to frontier AI models, tooling and expertise as it builds out its AI roadmap.

The deal lands amid a rush of similar tie-ups. Zillow, REA Group, Redfin, Zumper and Germany's Immoscout24 have all launched ChatGPT apps or OpenAI partnerships this year. Zoopla itself already runs an app inside ChatGPT.

Paul Whitehead, CEO of Zoopla, said: "Innovation has always been at the core of Zoopla, and we've been investing in AI for some time to improve outcomes for consumers and customers. This agreement allows us to accelerate that progress, bringing advanced capabilities into Zoopla and helping us innovate faster."

The company says it has been investing in AI for around 18 months, starting with natural language search. Early tests point to an 80% jump in listing views and a 150% lift in leads among users exposed to AI-powered features.

Zoopla's bigger bet, though, sits upstream of search. Its MyHome product tracks valuations for roughly six million homeowners, which the company wants to use to spot movers earlier and route them to agents and home builders before they ever type a query.

Rightmove's shares fell 12% recently after the market leader flagged £12 million of additional AI spending for 2026. Silver Lake, Zoopla's owner since 2018, is also reportedly weighing an exit, giving the portal extra incentive to show visible AI progress.

Lifull's Bait-and-Switch Detector Sees Fivefold Jump on Sales Listings

Lifull Home's has seen a fivefold increase in the number of for-sale properties automatically flagged as bait-and-switch listings within a month of extending its detection tool to secondhand stock, according to parent company Lifull.

The Tokyo-listed portal operator first deployed its patented maintenance visualisation system on rental listings. Lifull expanded the same mechanism to pre-owned for-sale properties in February, targeting listings that continue appearing after applications have been received or a sale is underway.

In a press release, Lifull said: "[The] delay in updating information creates a problem where consumers are being shown advertisements for properties that they cannot actually apply for, so-called bait-and-switch properties."

A Lifull survey of 500 prospective buyers found one in three had been caught out by such listings. The company argued: "In recent years, with housing prices soaring, there has been growing interest in pre-owned homes, which offer a lower price than new homes while still providing desirable locations and sizes."

The work builds on a wider AI push at Lifull, which refocused on Japan this year after selling its overseas Mitula, Trovit and Nestoria businesses to FazWaz.