Rightmove FY2025: Strong Results and Accelerated Innovation as Profits Hit Double Digit Growth

Rightmove, the United Kingdom's premier destination for home search, has released its full-year audited financial results for 2025, showing a 12% increase in operating profits. The markets welcomed Rightmove's results, with share prices ticking up roughly 5% this morning.

Highlights include:

• Revenues grow to £425.1m, up 9% year-on-year
• Operating profit was £287.9m, up 12%
• ARPA for Agents was £1,530, up 6%
• ARPA for New Homes was £2,135, up 7%
• Average total membership across the year increased 2%
• Strategic Growth Areas (Mortgage, Commercial, Rental Services) contribute £29.1m in revenue, up 25%

Founded in 2000, Rightmove listed on the London Stock Exchange in 2006 and is a member of the FTSE 100 index. The portal operator has the UK’s largest selection of properties for sale and to rent, adds more listings than anyone else, and over 80% of all time spent on property portals is on Rightmove.

Johan Svanstrom, CEO of Rightmove, said:

"These strong business results demonstrate the high quality and sustained usage of the Rightmove platform in all property market cycles. We create value as a leading digital enabler of the property market, delivering that value through the high quality and trusted foundations of our business, underpinned by proprietary data and ongoing product innovation. In late 2025, we announced increased investment to further accelerate innovation and value generation.

"Building on several years of technology leadership and launching of AI powered solutions, we most recently complemented our broad product range with a conversational search tool, developed in collaboration with Google Cloud. Looking ahead, we will introduce a Rightmove app-in-GPT on OpenAI in the near future.

"We have entered 2026 with confidence in our performance, leading with valued and specialised services that scale and deliver strong returns. We continue to execute our strategy to develop the leading digital ecosystem for the entire home-moving experience, powered by exceptional data and network effects."

Rightmove highlighted an uptick in its premier offering, Optimiser Edge, with 35% of independent estate agents subscribing, from 31% in 2024. More than 50% of independent agents purchased incremental products above their package commitment, while 70% of vendor instructions in the secondary market came from Rightmove users, and 80% of tenants for rentals properties.

The portal also launched a new top package, 'Ascend', for New Homes developers in May 2025, with 28% of developments signed up by the end of the year.

Commercial Property revenue grew 13% to £15.3m for the year; Rental Services revenue grew 35% to £7.1m; and Mortgages revenue increased by 46% year-on-year to £6.8m.

Despite continued rumblings of dissatisfaction among agent members over price hikes, Rightmove's membership among agents grew 2% last year, adding 261 branches nationwide. However, New Homes developer numbers reduced slightly, down 1% for the year.

Meanwhile, Rightmove celebrated 16.8 billion minutes spent onsite for the year, up 2% on 2024. Engagement across social media doubled while mobile app users increased 11% for the year.

31 live AI initiatives as heavy investment set to slash operating profit this year

The biggest recent hit to Rightmove's reputation came in the form of a market update at the tail end of last year, announcing a significant investment into R&D, namely AI. Rightmove says it expects curtailed operating profit growth of between 3%-5% this year at an operating margin of 67%.

Rightmove said that it has 31 AI initiatives and products live across the entire business today, including the recently-launched conversational search (in partnership with Google Cloud) and an app submission to ChatGPT. Examples of other AI initiatives include 'Style with AI', a virtual staging tool, and 'AI Keywords' for smarter search prompts.

The company says it benefits from four petabytes of historic and live data, 90% of which is proprietary.

Andrew Fisher, Chair, said:

"Rightmove celebrated its 25th birthday [this year]—marking a quarter of a century of helping people across the UK make their move. This milestone offered a valuable opportunity to reflect on how far the platform has evolved, the pace of innovation, and the depth of trust we have built with both consumers and partners as we look ahead to the next 25 years.

"Behind the scenes, innovation across Rightmove accelerated as we continued to develop new features for consumers and new products for partners. Artificial intelligence played an increasingly important role in delivering these solutions. Throughout the year, we launched several AI-powered products for both partners and consumers, as well as equipping Rightmovers with enhanced AI capabilities.

"We refreshed our strategy to lay the foundations for the next stage of growth - positioning us to stay ahead of shifts in technology, AI, and consumer behaviour, and ensuring we continue to deliver exceptional value for partners, consumers and all our stakeholders. The vital structural role Rightmove plays within the UK property market, and the trust that consumers and partners place in us, positions the business strongly to navigate a fast-changing environment.

"Rightmove enters its next 25 years with a clear sense of purpose and strong momentum. Amid the changes across the broader market and rapid evolution of technology and AI, our mission remains steadfast: to make home moving easier and simpler through Rightmove’s platform and services, to support our partners’ success, and to create sustained value for all our stakeholders."