EYE had requested an interview with Brooks-Johnson, saying that it would like to ask about Rightmove’s pricing strategy, including the claim that it simply puts up its prices without doing much else, and also about any potential conflict between duty to deliver value to shareholders and customer care.
While the interview request was not granted, Brooks-Johnson wrote a response which he said was to help answer our questions.
His response revolves around some 900 changes that have already been made to Rightmove’s platform, together with other changes that are coming up.
“For Rightmove to be valuable, it has to be a long term viable proposition.
“It can only be a long term viable proposition if it continues to deliver for its agent customers.
“We are always trying to balance the needs and demands of both agents and home hunters to make sure we deliver value to both, for now and in the future.
“Rightmove continually upgrades its underlying technology encompassing advances in technology, and we make the changes gradual to make it easy for all to adapt and change with us.
“For example, a few years ago we moved our entire search to use a tool called Elastic Search to speed up searches and allow us to add new features such as Keyword Sort."
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