SeLoger's Chief Marketing Head Talks on Successful 2020 and Ambitious 2021 Plans

When it comes to the French market, housing was a huge concern for the people in 2020. SeLoger Group, one of the biggest portals in the country and the most popular, broke those concerns by having a record-breaking year. 

Speaking on that is Olivier Le Gallo, the company’s CMO, who has been with the company for almost five years, according to his LinkedIn account. Le Gallo explained in a recent interview the huge ambitions SeLoger has driven by last year’s success when it came to platform traffic and acquisition leads. 

In fact, according to LPI-SeLoger, there were around 950,000 real estate transactions in the French market last year and prices have increased steadily throughout that time, up 1.7% year-over-year. 

Le Gallo says that SeLoger Group offers agents more than just a big audience. SeLoger has a support plan set in place for its customerbase. 

“In this context of crisis, we have also succeeded in delivering our clients volumes of record leads in 28 years of existence.”

When it comes to plans for this coming year, Le Gallo explains that SeLoger Group plans to support in three major areas: mobile experience, traffic, and data science to improve the quality and performance of its offerings. 

Le Gallo says:

“We are also going to launch a new DUO offer dedicated to the luxury sector which will bring together Belles Demeures and Lux Résidence next April, and focus on the office and retail market with the aim of becoming the undisputed leader.”

DUO is a service for real estate agents that is already used by half of SeLoger’s userbase.