Swiss Marketplace Group Goes Public at $5.9Bn Valuation

Swiss Marketplaces Group (SMG), Switzerland’s leading network of online marketplaces, has publicly floated at a valuation of CHF 4.7 billion (USD 5.9bn, EUR 5bn).

Shares debuted at CHF 48.25 per share (USD 60.7, EUR 51.6) today.

Christop Tonini, CEO at SMG, said:

“Today’s listing marks the start of an exciting new chapter for SMG. Our company was founded to bring together Switzerland’s most trusted online platforms and we created one of Europe’s strongest online marketplace portfolios. We have been building on the Swiss digital economy and driving our customers’ success through our digital products and services, innovation and dedication from the start. We are proud to be listed on SIX and look forward to the opportunities ahead as a public company."

SMG was founded in November 2021 by TX Group AG, Ringier AG, Die Mobiliar and General Atlantic. The company's portfolio includes the leading real estate and automotive marketplaces, Homegate and AutoScout24, among others:

Swiss Marketplace Group (SMG) Assets

The group announced it would float at the start of September, days after revealing that group revenues had hit $200 million, up 14.4% year-on-year, for the first six months of 2025.

According to the company's announcement, SMG's flotation is the largest in Europe this year.