Top analyst calls for OnTheMarket to reset strategy while market is in crisis

OnTheMarket should pause its current business strategy or not during the market crisis caused by the Coronavirus pandemic, regroup and talk to its agents to come up with a liable solution.

That’s the view of a leading analyst, Antony Codling, who has been conducting a study within the agency industry into the future of OTM following the dramatic recent sacking of its Chief Executive, Ian Springett.

Codling - a prominent analyst formerly at investment bank Jefferies - issued a 10 question online survey to agents and other property industry professionals after the announcement about Springett. 

These included specific questions about whether the OTM board was right over the sacking, ad whether the portal was remaining true to its aims of becoming a viable alternative to Rightmove or Zoopla.

Now he has started drip-feeding the results of his study via Twitter. He does not say how many responses he received but has given several teasers in terms of opinions:

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