Triptease now an all-in-one, direct booking platform

Triptease, a direct-booking platform, is offering a larger spread of services to go with its unique feature that gives hotels control over their distribution.

The U.K.-based company says its new suite includes a guest intelligence platform so that hotels can identify the most valuable guests on their websites and then track them across the "entire customer journey - from acquisition to transaction - to make sure they book directly at the hotel."

The new product joins others in the company such as parity management services and messaging/bot tools.

Triptease is perhaps best known for its price comparison widget, giving hotels the chance to display their rates for the property alongside those being sold on online travel agencies.

Triptease is a travel SaaS company that empowers hotels to recapture guest relationships, increase direct bookings, and reduce their reliance on online travel agencies (OTAs). The drive for direct bookings is the single biggest priority of the hotel industry, with commissions paid to OTAs often 20% or more.

The Direct Booking Platform integrates with a hotel’s website and booking engine in order to optimize conversion, improve price transparency and strengthen the relationship between hotel and guest. Hoteliers can easily manage their price parity through the back end of the platform, whilst at the same time engaging with guests through tailored messaging, Price Check alerts and data-driven guest conversation features on their website.

Triptease tracks millions of consumer booking journeys across thousands of hotel websites, an unmatched data scale that is used to provide conversion optimization and benchmarking information to each hotel they work with.

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