UK Portals' Debate No-Show Angers Industry Commentator

September 24, 2021
Share this Post: 

There was frustration in the British estate agency industry yesterday as the so-called 'big three' portals declined to attend a debate that was to be led by industry figure Russell Quirk.

The 'Question Time' debate was supposed to feature representatives of Rightmove, Zoopla and OnTheMarket as well as those from challenger portals OneDome and Boomin. The event was advertised as a discussion on how the "interaction between innovation and consumer behaviour will shape the UK residential market and estate agents alike."

According to Quirk, OneDome and Boomin were happy to participate with Zoopla also initially consenting. OnTheMarket declined with CEO Jason Tebb taking to Linkedin to put his company's lack of participation down to a 'closed period' leading up to the company's interim results while it seems that Rightmove may not have responded to the invitation at all.

Quirk, who runs a specialist PR company, has a reputation for asking difficult questions and sparking debate in his opinion pieces. He took the portals' no-show poorly, using his column in agent industry publication PIE this morning to compare their avoidance of questioning to that of Prince Andrew.

The UK portal industry is worth some £9bn with the market leader among the most profitable portal firms in the world. There has long been a desire among British estate agents to take the big portal companies to task with regards to their treatment of their customers and their attitude towards innovation.

Since its poor initial handling of the covid crisis in April 2020 Rightmove has kept a low profile and, truth be told, was never likely to participate in an event with the potential to generate negative headlines and change the status quo. As soon as it became clear that Rightmove wouldn't participate, Zoopla pulled out and the debate was rendered null and void.


September 24, 2021
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Spotahome Funding Round
Spotahome Closes €25 Million Round and Announces First Profitability

Madrid based on-demand housing provider Spotahome has successfully closed a €25 million funding round and announced that it is profitable....

Read More
Shutterstock 692205319 1
9 Property Portal Pet Peeves That Need to Die Out

We recently spent a lot of time looking at every single property portal website in the world (there are over...

Read More
Boomin Valuations
Boomin's Hybrid Valuation Lead-Gen Product off to a Flying Start

Recently launched British challenger portal Boomin says that its new SmartVal product is off to a flyer with 10,000 valuation...

Read More
Rightmove Auction 2
Rightmove Leans Further Into Auctions

Leading British property portal Rightmove has announced four additional auction providers for its platform. Since April Rightmove has offered agents...

Read More

Popular News