View Media Group Launches a New Portal

September 29, 2023
Share this Post: 

View Media Group (VMG), the Australian real estate listing business backed by former Domain CEO Antony Catalano, has launched a new portal, View.com.au.

The portal will compete with the likes of REA Group's Realestate.com.au, Homely, and Catalano's former stomping ground Domain.

View is free-to-list for sellers, while a freemium offer will let real estate agents boost listings among other upgrades.

Catalano told Australian publication Elite Agent that View's portal is a much-needed alternative that will stimulate the market by letting homebuyers register interest in properties they find interesting, while also offering far more transparent information about recent sales and market behaviours.

VMG Chairman Anthony Catalano said:

"While VMG is much more than a portal play, it’s critical that we have a consumer-facing brand that will act as the front door to attract consumers and in turn allow us to offer products and services in a range of verticals across the property ecosystem.

"Our plan is to create a digital real estate superstore under the new View brand that will play in the $300 billion adjacency categories rather than solely focus on the $1 billion of digital property advertising.

"With View, our 'Freemium' listings model is a game changer and will allow vendors to list their properties for free, with upgrade options available for those agents who wish to further promote their listings and their brands.

"We’ve listened to the industry and the time is right for an offer to come to market with an alternative model that addresses the real estate industry’s concern at the continually escalating price of advertising."

View.com.au's website lays out the claim that it will "create a more transparent, truthful and informed property market."

And in fairness to it, both the app and the website appear to make good on those promises.

The inclusion of suburb profiles—with details such as median sale prices over time, neighbour demographics (age, income bands, job types) and schooling options—is a welcome addition to the property search experience.

Risks including bushfires and floods are also included on listings.

Watch the TV commercial below:

Read more

September 29, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

People Roundup 20 June 2024
People Roundup: CoStar Group, Holo, Dubizzle

This week's people roundup is finance-heavy, with two CFO appointments coming out of Asia and the United States.   CoStar...

Read More
Aggregators Article Hero Imaghe
What Are Real Estate Aggregators and Are They About to Disappear?

Looking back at the talking points from Property Portal Watch 2010 it seems that classifieds aggregators caused a stir in...

Read More
Houseful Rebrand
Houseful (Zoopla) Launches "Movemnt" Transaction Infrastructure for Property Professionals

Houseful has launched "Movemnt", a free-to-use national home transaction infrastructure for all estate agents, conveyancers, mortgage lenders, and brokers. Movemnt joins...

Read More
Untitled Design 15 1
Realtor.com Releases Next Stage of Its Buyer Agency Advertising Campaign

Realtor.com, the number-two portal in the US and part of the three-way battle for market leadership in the so-called "portal...

Read More

Editor's Pick