Wikicasa Announces Funding Round and More Agent Backers, Outlines AI Recruitment Drive

July 31, 2023
Share this Post: 

Wikicasa has announced an investment round that will aim to grow the business by 57%, according to the agent-backed real estate portal.

The investment, an extension of  2022's €3M Series A round, is worth an estimated €790,000 and more Italian agency firms join as stakeholders. Among the new stakeholders are Century21, CondivideRE, Gruppo Unica, Italy Sotheby's International Realty, Vendocasa, vogliocasa and ZB Immobiliare.

Pietro Pellizzari, CEO at Wikicasa, said:

"An increasing number of professionals in the sector are choosinge to focus on our project, aware that technology and data are and will always be more decisive in the real estate market.

"The digital evolution has pushed operators in the sector towards new quality standards of transparency, reliability and speed towards the end customers, something that only a systemic and technology-first approach can guarantee." [translated from Italian]

Founded in 2014, Wikicasa owns and operates three portals—, and—with combined traffic of around 13 million unique users per year (according to Crunchbase). It has developed its own Automated Valuation Model and is now on a mission to further digitize its user experience with artificial intelligence and a suite of integrated services.

Pellizzari said Wikicasa will now embark on a recruitment drive to grow its technology team.

"The digital transition process in Real Estate passes irrevocably towards the use of the technology of the moment, Artificial Intelligence.

"Already integrated into the Photo Rating algorithm on the Wikicasa App, AI is accelerating innovation in the industry. In the future, the potential of this new technology will be exploited for the creation of value-added services able to improve the user experience in the search phase, from an increasing quality of the ads to the suggestion of highly personalized contents.

"AI will play a key role in the future of the sector, and it is impossible to choose this direction without the right human capital. We will hire up to 20 new profiles including developers, UX and UI experts and web designers."  [translated from Italian]

Online Marketplaces spoke to Pellizzari in November 2022. Read the full interview here.

July 31, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Hemnet Vs Rea Group
Analysis: Hemnet Still Playing Catch-up to REA Group When It Comes to Vendor Paid Advertising

Vendor-paid markets are great for real estate portals. For more than a decade the leading Swedish player Hemnet has charged...

Read More
Ohmyhome Full Year Results Net Losses But Big Ambitions
OhMyHome 2023 Full-Year Results: Net Losses But Positive Outlook for Nasdaq-listed Marketplace

The Singapore-based publicly listed company OhMyHome has released its 2023 full-year financial results. Highlights include: Revenues totalled S$5.0 million (US$3.8...

Read More
Homely Financial Results
Australian Portal Homely Records 16% More Enquiries in 2023

Australian challenger portal Homely generated over 15.5 million enquiries in the 12 months from April 2023. Homely, which competes with...

Read More
Yandex Q1 Strong Performance From Divested Assets
Yandex Q1 2024: Net Losses for Remaining Assets After Large Scale Divestments

Yandex N.V., the Dutch holding company of the marketplace giant Yandex, has released its financial results for the first quarter...

Read More