Zillow is changing things up on how rental listings are displayed on its platform. Starting in 2021, rental listings that come through local MLS will no longer feed through to Zillow, but come through Zillow Feed Connect or Zillow Rental Manager, instead. Two avenues that are not free services.
Zillow explained that the decision was made to embolden its partners and offer full benefits through the Zillow Rentals network.
“We have seen that Zillow Feed Connect listings usually spend fewer days on market than free listings because of increased lead volume and higher quality lead. Our partners also get access to a priority support team, advanced analytics, and reporting tools to help them run their businesses more efficiently.”
Zillow Feed Connect feeds to all rental networks under the Zillow brand, including Trulia and HotPads. MLS listings sent through this platform will be published for free until January 2021. Then contracts will be provided and fees will be required to continue using the service.
Zillow has also reported that it is reworking its staffing for its iBuyer, showing that the company is going through big moves to offer a better, more seamless and transparent service to the US real estate market.
“It will also allow us to continue to innovate on the entire real estate journey by leveraging new technology and systems.”