Zillow Reports Broad Agent Compliance with Listing Policy

Zillow says the vast majority of real estate agents are complying with its new Listing Access Standards, the policy introduced earlier this year to curb the use of private listing networks.

In a blog post published Monday, the company said around 90% of agents who received a violation notice ultimately received just one, while 10.5% received two. Agents are blocked from posting listings after three or more violations.

“The majority of agents already want to keep their clients’ listings broadly visible,” Zillow said. “And agents who receive a notification about a listing that doesn’t meet the Zillow Listing Access Standards decide to broadly market their next listing to benefit buyers and sellers alike.”

The company began enforcing the standards in June, two months after unveiling them. The policy requires that homes listed on Zillow be publicly marketed rather than limited to private or office-exclusive networks. Zillow has framed the rules as a way to ensure transparency and fairness for both buyers and sellers.

Zillow’s standards have also ignited one of the industry’s most contentious debates. Compass, the nation’s largest brokerage by sales volume, sued Zillow in June, arguing that the rules unfairly target its network of privately marketed listings. The two companies remain in active litigation.

While Zillow did not disclose how many listings have been blocked or which brokerages received violations, it emphasized that most agents are aligned with its policy. “The vast majority of agents today choose to broadly market listings, giving sellers maximum visibility and ensuring buyers have a fair chance at every available home,” the company wrote.