Zillow Streamlines Agent Software Products Under 'ShowingTime+' Umbrella Brand

Zillow has announced that it is bringing all of the software products that it offers to U.S. agents and MLSs under the new ShowingTime+ umbrella brand.

ShowingTime+ will bring together a suite of services that Zillow has spent a great deal of money to build or acquire over the last seven years.

Zillow's ShowingTime+ Products

The company claims that agents use more than 12 different software products to shepherd clients from home shopping to closing and wants to simplify and de-duplicate this part of the value chain.

"The extended ShowingTime+ brand reflects the breadth of our offerings and the opportunity we have to continue building tools that help agents succeed."

"Ultimately, our goal is to reduce transaction friction for everyone by offering an integrated, open platform for real estate professionals to run their business. Nearly 90% of home shoppers and sellers work with an agent, and at ShowingTime+, we want to help agents bring them home," said Jun Choo, SVP of ShowingTime+.

In building up its suite of agent-facing software products, the Seattle-based tech firm has attracted significantly negative feedback from many agents who believe that the portal company is trying to encroach on their business.

In particular, Zillow's $500m splash on ShowingTime in 2021 caused a lot of concern not only that Zillow might be muscling in on agents' territory but also that it would be gaining access to a great deal of user analytics data.

In similar news, British portal OnTheMarket last week made the move to bring all of its agent-facing software products under the umbrella brand, OnTheMarket Software.