The market-leading U.S. real estate portal Zillow has announced a redesign of its listing pages.
According to a press release, the update is the most comprehensive overhaul of Zillow's listings pages in five years. The redesign does away with scrolling on Zillow's desktop version and offers a wider layout.
"The new design delivers a fun and efficient way to browse homes on the Zillow website, making it easier for home shoppers to navigate and process information," said Jenny Arden, chief design officer at Zillow. "We introduced a wider layout for images, larger fonts for the most important facts and a clearer articulation of what makes the home special to help our users quickly understand if the home is right for them."
Zillow's listing pages are also getting a makeover on the iOS version of the company's mobile app. Again the idea is to limit scrolling with users presented with a layout with sections marked "What's Special,"' "Market Value," "Monthly Cost" and "Neighborhood."
"Financing is a critical part of the home-buying process, and 60% of buyers say setting their budget is their first step when buying a home. With this update, we're helping the millions of people browsing the Zillow app better understand what they can afford within their budget and see a clear path toward getting the mortgage they need," said Matt Daimler, senior vice president of product at Zillow. "We're already seeing an impact: Customers are saying it's easier than ever to access and use our financing tools and get prequalified with Zillow Home Loans."