Zillow's Premier Broker loses its data-sharing requirement

January 8, 2019
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Agents have concerns that data-sharing through Premier Broker is an ethics issue

Zillow Group has removed a data-sharing requirement for its Premier Broker lead generation program, following ethics concerns by its agents.

The initial contract, in September 2018, for the Premier Broker Flex Pricing program, required agents to share information about each transaction with Zillow, including deals with clients outside done outside of the portal, Inman reported. In December, the company updated the agreement to exclude the disclosure clause.

Information required under the clause included sales information as well as the name, email address, phone number and mailing address of both the buyer and seller. The move would give Zillow insight into clients who hadn’t used their service.

Zillow Group, or simply Zillow, is an online real estate database company that was founded in 2006, and was created by Rich Barton and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia.

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