Sitly: The Argentine platform that connects over 80,000 babysitters and parents

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

In Cordoba there are almost 1,000 parents who dared to try Sitly, the site with presence in 9 countries that allows finding a caregiver of children, filtering by area, age, sex, availability, years of experience, references, languages that speaks, price per hour and the type of tasks that can develop.

"The number of new registered parents has tripled since January 2019 compared to the previous year; this data confirms our initial feeling and that, like Italy, Spain, Holland, Norway, Switzerland, Belgium, Denmark and Finland, Argentina is ready to offer this type of service and be used by more and more families," says Jules van Bruggen, founder and CEO of Sitly, the website available in all these countries (as well as the application for mobile phones and tablets, compatible with Android and iOS).

A Dutch lawyer came up with the idea in 2009 when he had his first child and experienced how difficult it is to find a good child care solution for the most precious thing a father has: his child. Thus, it began to develop a project of its own company that in a few years became a marketplace of international scope, with 2 million users.

Sitly arrived in country in 2017 under the name Tuniñera.com, but the brand decided to later gather all platforms under one umbrella and it was renamed Sitly worldwide.

Although the headquarters are located in Amsterdam, the work team is divided into 10 different countries (in Argentina it has no office, but it is managed from the Netherlands and Spain) and works jointly analyzing the experiences of the users and adapting the platform to the characteristics of each of the places where it is present.

How does it work?

Once the user registers, they must identify themselves as a parent or nanny. According to your profile, you should select what you are looking for or what you offer with respect to certain items: age, sex, languages, references, area, days and hours of work, experience, type of employment (if, besides taking care of children, you can help with chores domestic, homework and / or take the children to school) and the price per hour.

Sitly allows parents and nannies to register, post their profile and announce their search for free and without any commitment. When either party receives a message, they can also respond without cost. Now, when someone wants to take the first step by contacting someone in particular, then they have to opt for the Premium option (which is ultimately what sustains the platform). This subscription has a cost for parents of US $9 for one month or US $18 for 3 months, and for nannies of US $6 for one month or US $12 for 3 months.

Who uses Sitly in Argentina?

There are more than 6,000 registered parents (of which almost 1,000 are from Cordoba). They have an average of 36 years and most (45%) have children between 1 and 3 years.

The caregivers are many more. There are 73,000 registered in the country (almost 7,000 are from Cordoba). 99.4% of them are women (that's why we speak of nannies). 47% are students. 35% are in active job search and only 9% are housewives or have a part-time job and are looking for an extra job.

The novelty: "Parents helping each other"

By completing the profile, parents can clarify this point to contact or be contacted by other parents in their same area who wish to share a nanny (whether they have children of similar ages or need to arrange childcare during the same hours). that can suppose a saving of up to 50% at the time of paying for the service. "It's a solution that has already been successful in several European countries," says van Bruggen.

Measuring results

The Argentine market has become the fourth country with the highest number of records; The growth of the platform is one of the fastest if compared to those of the other countries where it is present.

Sitly is a virtual meeting point and it depends on the families if they finally hire the nanny or not. Unable to intervene in the final part of the process, van Brugger says he has conducted surveys among Premium users and 92% have found a job or nanny (depending on the profile). "It is not possible to measure if the employment relationship is specified; However, recommendations on the platform will be launched shortly, so that we can assess how that relationship has been. At the moment, we mainly analyze the new registrations, the users who are active, the quality of the profiles and the percentage of people who end up opting for the Premium option, "explains the CEO.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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