New Insider Allegations Deepen Steering Case Against Zillow Home Loans

November 20, 2025

An amended complaint filed on 19 November 2025 has added fresh allegations to the lawsuit, filed last week, accusing Zillow of steering homebuyers toward Zillow Home Loans (ZHL). The update draws on information from 12 current and former agents and loan officers employed by Zillow.

The filing claims Zillow used internal quotas and incentives to push agents to prioritise ZHL referrals. Witnesses say this created pressure to “burn and churn” clients, select only the most qualified borrowers to obscure loan officer inexperience, and direct buyers toward loan products that may have been more costly.

The amended lawsuit outlines several alleged practices, including:

  • Zillow used in-person visits to brokerage offices to instruct Flex agents on meeting ZHL referral targets instead of leaving a paper trail.
  • Misrepresenting or omitting closing-cost information, leaving some buyers with higher costs or failed transactions.
  • Promoting inexperienced Flex agents as “Top Agents” based purely on programme participation.
  • Requiring agents to use “Follow-Up Boss,” which allegedly allowed Zillow to monitor communications and identify agents recommending other lenders.

The complaint now includes RICO claims (related to the Racketeer Influenced and Corrupt Organisations Act). It alleges Zillow and several brokerage partners coordinated to direct buyers to Flex agents and steer them into using ZHL. Plaintiffs say this violated RESPA and agents’ fiduciary duties.

Leading US portal operator Zillow is under fire from all sides and is facing six major lawsuits.

November 20, 2025
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Product Roundup
Product and Services Roundup: Kleinanzeigen and Lifull Home's Launch AI Tools

There's an additional smattering of AI-focused launches in this week's Product and Services Roundup. We'll start in Germany...   Europe:...

Read More
Investment 060326 1
Investment and M&A Roundup: Scout24 Acquires Fotocasa

This week's roundup begins with a major coup for Scout24 as it enters the Spanish market...   Europe: Scout24 acquires...

Read More
In Conversation With CoStar 2
The New Industry Leader in AI Home Search? In Conversation With The Team Behind Homes AI

Microsoft was so impressed that it pushed the project to the top of its R&D pipeline. An unnamed tester said...

Read More
scout24 boardroom 3
Scout24 FY2025: Double Digit Revenue Growth as Impending Acquisitions Adjust 2026 Guidance

Scout24, Germany's biggest real estate marketplace operator and part of the DAX Index, has released its provisional financial results for...

Read More

Editor's Pick