Short-term vacation rental startup flips houses into boutique hotels

This newly launched company is purchasing single-family homes and flipping them over, rebranding them and offering them up as short-term rentals.

The company, D. Alexander, is the answer to guaranteeing a positive guest experience that companies such as Airbnb, VRBO and HomeAway cannot because they don’t own the homes they rent, D. Alexander Co-Founder Alex Allison said.

“We saw a gap in the marketplace from a consumer standpoint,” Allison said. “Airbnb is being treated as alternative lodging, but there are no brand standards. Over the last two years, travelers have been looking at Airbnb as hotels but they’re not getting what they expect.”

Allison and Co-Founder Dustin Abney are former Zillow executives.

D. Alexander buys homes, updates them, installs new, modern furniture and provides care products such as shampoos, lotions and soaps. It is a more affordable option than a vacation club like Inspirato, which caters to high net worth individuals and doesn’t own the underlying asset.

Inspirato has three membership levels:

• The Key membership for $1,150 a month allows members to book homes up to six months in advance. 
• The Family membership for $2K a month allows members to book homes up to a year in advance and provides one complimentary Inspirato vacation. Members also can share it with their families.
• The Executive membership for $3,250 a month allows members to book homes up to a year in advance and provides two complimentary Inspirato vacations. Members also can share with family, friends and colleagues.

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