Spicerhaart boss predicts a huge branch closure in the future

April 27, 2019

Estate agencies seem to be running low on their financial resources, under-investing in their teams and technologies, leading to a possible crisis in the near future for both the online and the high street sectors.

This will inevitably be exacerbated by Brexit uncertainty and mixed messages about the global economy.

Back in 2016, I predicted there were more than 20% too many agents in the UK.

It’s taken a long time for my prediction to come true but we are seeing massive consolidation in our industry and I predict another 2,500 branch closures, probably in the next 18 months.

There's already warning bells around Purplebricks, with analysts at Berenberg, a multi-national investment bank, downgrading the shares from a Buy to Sell rating and warning they have ‘flown too close to the sun’.

This has been reinforced by the comments from finance website Motley Fool which has warned that Purplebricks may run out of money altogether unless it abandons its global expansion plans.

It even says that shareholders may not be willing to support a business that is unlikely ever to be profitable.

As for House Network, its fate looks sealed. Just two weeks after it was bought out of administration, it appears to have ceased trading.

Other online agencies are also struggling with their low fee model and will have to increase their fees if they’re going to survive.

This will bring them on to a level playing field with the rest of the industry, so they’ll have to up their game when it comes to customer experience, service and, most importantly, the quality of their people – many of whom have failed in the traditional sector.

They will also have to fully employ people, rather than have people who are self-employed. It’s hard to maintain consistent service, brand awareness and contact, with the high turnover that they have.

Read more here

Join us in Miami Beach, June 5-7 for the Global Online Marketplaces Summit.

Mia2019 April 19 Banner

April 27, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Untitled Design 16
Product and Services Roundup: Avito, Endeska, Dubizzle, NoBroker

This week's Product Roundup starts with Avito (twice)...   Europe: Avito partners with M2Data for listing verifications Avito Real Estate...

Read More
Omp Investment Roundup 1
Funding and Investment Roundup: Avito, Spotahome, Third Door Ventures, Property Sense

This week's funding and investment roundup starts with a major deal in Russia that could see a public flotation shortly......

Read More
Aurum Proptech Results 2
Aurum Proptech Trims Losses in Full Year Results

Aurum Proptech, the parent company of India-based rental platform NestAway, posted INR2.6 billion ($31 million U.S.) in consolidated operating revenue...

Read More
Untitled Design 15 1 3
Realtor.com Reveals Updated Traffic Claims in Blog

Realtor.com has reported strong growth in traffic, engagement, and search visibility on a new blog post, citing recent data from...

Read More

Editor's Pick